Triplynr
Travel Itinerary Planner
Project Objective
To uncover user problems at the onboarding process and design a better flow to help users create their travel itinerary easier.
Platform
Web Browser - Desktop
Tools Used
Invision | Sketch | Axure
Team Involved
Gary Foo | Chloe Chou |
Kesevan Radha
Project Duration
3 Weeks
Techniques Used
User Interview | Affinity Mapping | Persona Mapping | User Flow Mapping | Feature Prioritisation | Customer Journey Mapping Usability Testing | Wireframing & Prototyping
User Research
The team interviewed 9 Triplynr users with different travel planning habits and uncovered pain points that users were having
Key Pain Points
- Could not find a list of attractions worth visiting
- Felt confused and list while trying to navigate the website
- Could not plan for the trip because they could not learn how to use the website intuitively
Affinity Mapping
We started consolidating user research and grouped similar pain points together to help us spot common pain points
Persona Mapping
Using our user research, we then mapped user personas to represent the goals and behavior of our user groups
Ideation & Testing
Next, we started sketching out new user flows to address the key user pain points and the needs of our personas. We later tested the sketches with users
Design Iteration & Prototyping
Based on user feedback, we iterate and improve on the sketches to fix usability problems and better solve user pain points
Easy-to-use Travel Itinerary Planner
Helping Gaia plan her comprehensive itinerary easier with Drag 'n' Drop!
Simplified Discovery Page With Bucketlist
Helping Sam plan minimal while discovering new places to visit
Outcome
Please check out the prototype via this link!
https://invis.io/W7857SL4S
