My Starhub
Self-Help Application
Project Objective
To redesign and build a prototype that helps Starhub customers check data usage, use reward points and pay for bills better
Platform
Mobile
Tools Used
Invision | Sketch
Team Involved
Gary Foo | Deniese Chia |
Wei Man
Project Duration
2 Weeks
Techniques Used
User Interview | Affinity Mapping | Persona Mapping | User Flow Mapping | Feature Prioritisation | Customer Journey Mapping Usability Testing | Wireframing & Prototyping
User Research
The team interviewed 7 My Starhub users from different age groups and uncovered pain points that users were having
Key Pain Points
- Unable to view data usage instantly after opening app
- Manually entering credit card details to pay for bill
- Difficult to browse rewards section due to lack of native support
Affinity Mapping
We started consolidating user research and grouped similar pain points together to help us spot common pain points
Persona Mapping
Using our user research, we then mapped user personas to represent the goals and behavior of our user groups
Ideation & Testing
Next, we started sketching out new user flows to address the key user pain points and the needs of our personas. We later tested the sketches with users
Design Iteration & Prototyping
Based on user feedback, we iterate and improve on the sketches to fix usability problems and better solve user pain points
Improved Check Data Usage Flow
Helping Miley check her data usage more easy in lesser steps
Simplified Bill Payment Process
Helping Aaron pay his bills faster with in-built credit card scanner
Simplified Rewards System
Helping Mui-Choon redeem her rewards points easier
